Official UK representative office · since 2026 · United Kingdom

The Chinese industrial chain
direct to the UK market.

Merit Link (脉链) is the world's first integrated B2B platform for professional tools, built on a "platform + mechanism + partnership" model. Direct access to 425 partner factories and 21 overseas service centres across 85 countries through a single digital backbone — 脉链云.

Flagship Brand · 旗舰品牌
CROWN — Tools for a better life
Power Tools Garden Tools Hand Tools Water Pump & Valve Generators & Equipment Welding Machine Pneumatic & Hydraulics Bathroom & Plumbing Test Instruments Tool Accessories & Consumables Office & Cleaning Handling & Storage Power Transmission Furnishing & Appliances Kitchen Supplies Outdoor Fitness Electrical & Automation Lighting Refrigeration & HVAC
Since
2026
UK
买全球 buy globally 卖全球 sell globally 游全球 travel globally 买全球 buy globally 卖全球 sell globally 游全球 travel globally
01
425
partner factories in the Jinhua industrial belt
02
85
countries covered worldwide
03
21
overseas Merit Link service centres
04
1.2 bn ¥
invested in the CROWN Power Tools brand
§ 01 · Positioning

Five positions where Merit Link is the only one in the world.

01

An international Chinese brand of professional tools

Only · 国际化
02

Transforming from an owned brand into a service platform

Only · 平台化
03

Fully all-in on digital intelligence

Only · 数字化
04

A fully ecosystem-based, partnership-driven model

Only · 生态化
05

A new form of company: platform + mechanism + partnership

Only · 新型企业
§ 02 · For partners

Seven reasons UK distributors choose Merit Link.

01 / DIRECT PRICES

Direct factory prices

No middlemen, no markups — quotes come straight from the factory.

02 / SAVE TIME

Save time sourcing suppliers

No need to build and maintain relationships with dozens of factories on your own.

03 / LOW OPEX

Lower operating costs

A transparent service-fee system — no hidden surprises.

04 / SUPPORT

Marketing, training, after-sales support

Online and offline: from product training to service materials.

05 / GROWTH

Business growth and new niches

Demand analytics, discovery of new categories and growth markets.

06 / LAUNCH

New product launches

A team of professionals guides your product rollout from zero.

07 / AUDIT

Professional pre-shipment batch audit — less risk, more predictability.

品控
§ 03 · 脉链云 · Merit Link Cloud

A digital ecosystem in five modules.

Business operations online and data

脉链云 · 业务在线 + 数据

Catalogue, orders, tracking and paperwork — all in one workspace.

Digital marketing and sales

电商代运营

Managing online stores and campaigns on behalf of the brand in the Chinese market.

After-sales service and spare parts

售后服务 / 维修服务

Warranty support, repair, spare-parts warehouse.

Logistics and warehousing

仓储 / 物流

Consolidation, customs clearance, delivery by sea / air / rail.

Distribution in China and worldwide

中国代理 / 进口商服务

Merit Link acts as your representative in China and 85 other markets.

§ 04 · Network

One network — seventeen points of presence and growing.

SH · HQ
Jinhua
London · UK
EU
Kazakhstan
Kyiv
Egypt
Algeria
Morocco
Turkey
India
South Africa
Canada
Mexico
Brazil
Argentina
Chile